Skype Chooses MACH For Direct Operator Billing – GoMo News

The gaming industry has been saying for years that Direct Operator Billing is the most intuitive way to pay. It has the least number of clicks and the highest conversion rates – 10 times higher than other billing methods.

Now Skype agrees – in a move that is both slick and deeply ironic. You can put Skype credits on your phone bill in order to use Skype more, thus taking revenue away from the phone company. Hmmm – is that OTT or under the counter?

Skype Chooses MACH For Direct Operator BillingGoMo News.

And just to add to the argument for DOB, a new study finds that it is definitely on the rise, very popular with returning customers and, well, excellent news for telcos.

 

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Alex Leslie
About Alex Leslie 400 Articles
Alex was Founder and CEO of the Global Billing Association (GBA), a trade body focused on the communications sector. He is a sought after speaker and chairman at leading industry conferences, and is widely published in communications magazines around the world. Until it closed, he was Contributing Editor, OSS/BSS for Connected Planet.

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