Are we confusing customers again?

Alex Leslie, Publisher of Billing Views, is interviewed at Informa’s NG BSS and Pricing Mobile Data events in London. He discovers that data is not a product and that telcos are still confusing customers with data pricing options.

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Tony Poulos
About Tony Poulos 48 Articles
Tony is a freelance writer, regular speaker, MC and chairman for the telecoms and digital services industries worldwide. He has founded and managed software and services companies, been contributing Analyst for IDC, a freelance writer and is a columnist and video anchor for Telecom Asia. In June 2011, Tony was recognized as one of the 25 most influential people in telecom software worldwide.

2 Comments

  1. Gadi, thank you for your comment. I think we both basically agree. Data is – in my mind – the raw material out of which operators can make products. At the moment these are the same as making a nice cup of coffee out of coffee beans. The potential is there to build Starbucks type businesses out of the humble coffee bean (data) that create a complete experience, drives loyalty and makes everyone a winner. There is some way to go, however!

  2. Alex,
    Thanks for the interesting insights.
    I disagree with the view that data is not a product. My perception is that today data is THE product. Sorry for being politically incorrect. Yes operators would like to change this, yes I think it should change, and I hope it would change, but in today’s reality connectivity, data and voice are still the main products of Operators.
    Gadi

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