A topical archive of articles related to digital content revenue management.
Mobile operators are famous for coming up with new and interesting business models and schemes to try to siphon customers away from the competition. T-Mobile’s ‘Uncarrier’ initiative is a great example, as is Sprint’s seemingly […]
As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and […]
Facebook is fast becoming YouTube’s main competitor. The number of video posts showing up in users’ timelines is up 360 percent since this time last year. This is interesting but is already causing unforeseen problems. […]
The next time you get pulled over by a cop for a traffic violation – which we hope isn’t a common occurrence – you may be showing the officer your driver’s license from your smartphone […]
When you hear the name Google, many things come to mind. It could be the ubiquitous search engine, Android mobile phones, cloud applications and services or even that less-than-stellar movie The Internship. And now you […]
In the increasingly tense struggle to get the advertising model right, Apple and Facebook – amongst others – are at each other’s throats. Reminiscent of the Kroes vs Vodafone battle (quote of the year –“Vodafone […]
Like many things – billing for example – the future of advertising lies in its death. Or at least the death of the traditional model. While the communications industry knows that bombarding customers with offers […]
The newly christened Digital Service Providers (DSPs) are all keen to partner with telcos. Telcos now see the advantage – they are driving traffic – but what is in it for the DSPs? The answer […]
For years, cable and satellite customers have been grumbling and complaining about getting dozens – and now hundreds – of channels, but there’s never anything good on. Wouldn’t it be great if we only received […]
We are now convinced of two things. The first is that without the players formerly known as Over the Top players – now called Digital Service Providers (DSPs) – operators will become, at best, smart […]
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