Twitter’s Mobile Ads Begin to Click – WSJ.com

on Jun 29, 12 • by Alex Leslie • with No Comments

As the evidence mounts that mobile is becoming Big Brand’s weapon of choice in the battle for precision marketing – i.e. maximising marketing dollars – we were focusing on SMS. It is the perfect, if old, medium. Now, though, Twitter is getting attention with its mobile ads. Twitter’s Mobile Ads...

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As the evidence mounts that mobile is becoming Big Brand’s weapon of choice in the battle for precision marketing – i.e. maximising marketing dollars – we were focusing on SMS. It is the perfect, if old, medium. Now, though, Twitter is getting attention with its mobile ads.

Twitter’s Mobile Ads Begin to Click – WSJ.com.

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