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Worldwide mobile phone sales up
Alex Leslie - Feb 26, 09:38 AM
Worldwide mobile phone sales to end users totalled 1.211 billion units in 2009, a 0.9 percent decline from 2008, according to a study by Gartner. In the fourth quarter of 2009, the market registered a single-digit growth as mobile phone sales to end users surpassed 340 million units, an 8.3 percent increase from the fourth quarter of 2008. Smartphone sales to end users continued their strong growth in Q4, totalling 53.8 million units, up 41.1 percent from the same period in 2008.
In 2009, smartphone sales reached 172.4 million units, a 23.8 percent increase from 2008. In 2009, smartphone-focused vendors like Apple and Research In Motion successfully captured market share from other larger device producers, controlling 14.4 and 19.9 percent of the worldwide smartphone market, respectively.
Throughout 2009, intense price competition put pressure on average selling prices. The major handset producers had to respond more aggressively in markets such as China and India to compete with white-box producers, while in mature markets they competed hard with each other for market share. Gartner expects the better economic environment and the changing mix of sales to stabilise ASPs in this year. The top five vendors continued to lose market share to Apple and other vendors, with their combined share dropping from 79.7 percent in 2008 to 75.3 percent in 2009.
Read the whole article at Telecompaper
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