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Mobile phone market keeps growing
Alex Leslie - Feb 1, 11:22 AM
The worldwide mobile phone market grew 11.3 percent in the fourth quarter of 2009 ending five consecutive quarters of retrenchment, according to a study by IDC.
Vendors shipped 325.3 million units in Q4 compared to 292.4 million units in the year-earlier quarter. Vendors shipped a total of 1.13 billion units on a cumulative worldwide basis in 2009, down 5.2 percent from 1.19 billion in 2008.
The Asia/Pacific market saw strong gains in Q4, while the Western European handset market grew on both a year-over-year and sequential basis in Q4. In CEMA, vendors found pockets of improvement during Q4, but overall sales in the region were focused on entry-level handsets targeted at first-time users.
The North American market finished 2009 relatively strong. posting the second-highest regional growth after the Asia/Pacific region (excluding Japan). In Canada, mobile phone shipment volumes were buoyed by the introduction of a new network, which increased the demand for smartphones, particularly the Apple iPhone.
The Latin American mobile phone market shrunk in Q4. However, the performance marked an improvement from the double-digit declines posted in previous quarters. The stronger Brazilian currency pushed prices for mobile phone imports lower, spurring greater demand. In Argentina, channel partners purchased additional product ahead of a new tax rate that came into effect in December.
read the detail at Telecompaper
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