Archive for the ‘Digital Content’ Category

  • The fall and rise of advertising

    on Nov 10, 14 • in Analytics, Beyond Billing, Digital Content, Slider • with No Comments

    The fall and rise of advertising

    Like many things – billing for example – the future of advertising lies in its death. Or at least the death of the traditional model. While the communications industry knows that bombarding customers with offers and ‘in your face’ advertising will make them switch off, it is worth looking at what the advertising industry itself is doing to keep advertising compelling. The fundamental of good advertising now is engagement. Advertising and content go hand in hand, one must become the other and many channels and techniques must be used. With the emergence of data that

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  • Facebook, Deezer, Tripadvisor – what’s in it for them?

    on Oct 28, 14 • in Analytics, CEM, Digital Content, Slider • with 1 Comment

    Facebook, Deezer, Tripadvisor – what’s in it for them?

    The newly christened Digital Service Providers (DSPs) are all keen to partner with telcos. Telcos now see the advantage – they are driving traffic – but what is in it for the DSPs? The answer will vary slightly, but all see the partnerships driving the sophistication and personalisation of their products. As far as Facebook is concerned, “networks have spectrum.” With spectrum (and knowledge) can come great things. The combined knowledge of Facebook and Tripadvisor and telcos will enable true personalisation. Together, this knowledge can be used to reduce churn, increase loyalty, develop products and,

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  • The great television unbundling of 2014

    on Oct 27, 14 • in Digital Content, News, Slider • with No Comments

    The great television unbundling of 2014

    For years, cable and satellite customers have been grumbling and complaining about getting dozens – and now hundreds – of channels, but there’s never anything good on. Wouldn’t it be great if we only received channels we actually watched and didn’t have to pay for the rest? It looks like we’re taking a small baby step in that direction with announcements that both HBO and CBS will be offering streaming-only services for their content. HBO was first to announce that customers will no longer require a traditional subscription to take advantage of its HBO

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  • Managing the new partnership eco system

    on Oct 24, 14 • in Billing, Digital Content, Policy Management, Slider • with No Comments

    Managing the new partnership eco system

    We are now convinced of two things. The first is that without the players formerly known as Over the Top players – now called Digital Service Providers (DSPs) – operators will become, at best, smart pipes. The second is that the race now beginning in the main arena is to deliver context, properly. BillingViews (BV) recently caught up with old friend Andy Tiller (AT) of AsiaInfo and decided to ‘pick his brain’ on the subject. BV: Andy, good to see you here at the IIR pricing event. Is the subject of context something you are

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  • Will surveillance spell the end of trust?

    on Oct 15, 14 • in Analytics, Beyond Billing, Digital Content, Policy Management, Slider • with No Comments

    Will surveillance spell the end of trust?

    The core of the internet’s economic engine is trust and, as Ramsey Homsany of Dropbox said, the lack of it has begun “to rot it from the inside out.” This was during the recent workshop on surveillance hosted by Senator Ron Wyden. Present were Eric Schmidt of Google and Senior Counsel from Facebook, Microsoft and Dropbox. Apart from putting customers off using services, it will make the lives of web companies more difficult and expensive. One reaction to the US Government wanting to know what everyone is doing all the time is for overseas Governments to

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  • Bundles, Big Macs and billing for stuff

    on Oct 14, 14 • in Beyond Billing, Digital Content, Policy Management, Slider • with No Comments

    Bundles, Big Macs and billing for stuff

    50 percent of revenues in the automotive market come from premium services, according to Dr Ekkehard Stadie of Simon Kucher and Partners, speaker at the recent IIR pricing data and BSS conference. In telecoms, this figure is not quite ten percent. His presentation was full of examples of pricing pitfalls and billing blunders. How pricing models that seemed a good idea at the time turned into turkeys. The favourite was the distribution company that won a hard fought fight to win distribution for a television company in Germany. For a year, they were happy, then

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  • The end of OTT and the risk of not partnering

    on Oct 13, 14 • in CEM, Digital Content, Policy Management, Slider • with No Comments

    The end of OTT and the risk of not partnering

    “The risk now,” said industry strategist Hugh Roberts, “must be not partnering or considering it, rather than considering partnerships – against the tide.” This remark, made at last week’s IIR’s Pricing Data and BSS conference, rang true with the panel of ‘OTT’ players and operators. The tide has certainly turned. As well as the presentations from operators, those from ‘OTT’ players provided valuable insights into how these new friends view operators and what value they can offer. Deezer, the music streaming company that sees 80 percent of its music flow across mobile devices, views their role

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  • Communication Service Providers who can’t communicate

    on Oct 10, 14 • in Analytics, Beyond Billing, Big Data, CEM, Digital Content • with No Comments

    Communication Service Providers who can’t communicate

     Guest article from Philip Hogan, GVP Sales and Services, Openet When was the last time your mobile phone operator got in touch with you? If your experience is anything like mine, then you’ll probably have to think a bit. As for me, I think I got a call a couple of years ago asking if I was happy enough with the service. It wasn’t so much of an in-depth discussion of their service and offers, or a discussion about new products that could be relevant to me. It was a call from a call centre just as

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  • Even context may not be king

    on Sep 15, 14 • in Analytics, Digital Content, Slider • with 5 Comments

    Even context may not be king

    While we are beginning to become quietly confident that communications companies are now in a far better position than they were two years ago, there is still cause for concern. Operators are collaborating, innovating and partnering, all of which is good. We still worry about advertising though. Berg Insight believes that location-based marketing will reach annual revenues of €10.8 billion by 2018. And we have always said that operators and those who advertise through them and others such as Facebook need to careful – and to create trust or ultimately fail. The only adverts that

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  • OTTs, Content Providers and Operators – New BFFs!

    on Sep 1, 14 • in Digital Content, Featured Blogs, Policy Management, Slider • with 2 Comments

    OTTs, Content Providers and Operators – New BFFs!

    I’m reliably informed by people much, much younger than me that BFF means best friend forever (however fleetingly). Looking at the recent advances in our industry, it seems that some operators, OTTs and content providers are becoming friends and raising hopes that they’ll start making enough money by working together to become BFFs. It wasn’t always this way. Anyone remember Mobile World Congress in 2010 and the then Google CEO, Eric Schmidt’s keynote speech? Press coverage of the event was interesting. In one publication the “crowd” was reported as “boisterous and even throwing a few

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