Archive for the ‘Digital Content’ Category

  • Speed as a platform – discuss

    on Jul 3, 14 • in Analytics, Beyond Billing, Digital Content, News, Policy Management • with No Comments

    Speed as a platform – discuss

    In the days when personal computers were called personal computers and there were large trade shows dedicated to them, there was an interesting phenomenon. Screens were small but becoming larger, colour screens arrived, speed went from tediously slow to really quite fast. The online world arrived and a familiar sound was the fuzzy whining of a modem connecting over a dial up connection. Surfing was more like snoring. At almost any point in what has been the fastest and more fascinating revolution in history, you could have some fun. You could ask a colleague whether

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  • Don’t fear your data cap

    on Jun 26, 14 • in Beyond Billing, Billing, Digital Content, News • with No Comments

    Don’t fear your data cap

    In modern-day horror stories, the peril doesn’t come from ghosts, goblins or vampires. Rather in today’s tech-obsessed, always-on world, the real horror story comes when you’ve exceeded your cellular data plan. Many of us live in daily (or at least monthly) fear of getting that email warning that we’re about to exceed our data limit, or if our carrier doesn’t bother with emails then we get slapped with a case of bill shock at the end of the billing cycle. Even with smartphone apps and notifications galore, people still regularly go over their data allotment

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  • Direct Operator Billing is a success – why are more operators not playing?

    on Jun 20, 14 • in Digital Content, News, Payments • with No Comments

    Direct Operator Billing is a success – why are more operators not playing?

    Further proof, if further proof is needed, of the real value that a communications provider can deliver to customers came this week. Telecoms.com and others reported that O2UK has launched ‘Charge to Mobile.’ As you might expect, this means that customers can, er, charge things to their mobile. Etisalsat has also announced that they will offer Direct Operator Billing (DoB) across its properties. For many, DoB is a ‘no brainer’ for communications providers to offer to customers. It increases customer loyalty for a start, merchants should like it, as it requires no investment in expensive

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  • The Internet of Things – biggest opportunity for communications but are we ready?

    on Jun 18, 14 • in Beyond Billing, Big Data, Cloud Billing, Digital Content, News • with No Comments

    The Internet of Things – biggest opportunity for communications but are we ready?

    If you had a million dollars and you gave your partner a thousand dollars a day to spend, he or she would be back in 18 months time saying, presumably slightly out of breath and out of closet space, ‘done.’ If you had a billion dollars and you gave said partner a thousand dollars a day to spend, presumably while you lounged on a yacht somewhere, your grandchild would come back to you when he was 18 (assuming he was being born when the first tranche of loot was being handed over) and say ‘done’ and

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  • Customer lifetime value should be part of the culture, but remember the basics

    on Jun 16, 14 • in Beyond Billing, CEM, Digital Content, News • with No Comments

    Customer lifetime value should be part of the culture, but remember the basics

    Telefonica has calculated that if you bundle and target offers effectively, you can increase your revenues by 25 times – not 25 percent, 25 times. Suntec’s Tony Sceales presented this information as part of his session at the TM Forum Live! event. It is refreshing to see customer lifecycle values presented at what used to tech type events, and it is further evidence of a real shift towards putting the customer at the centre of everything we do. Mr Sceales says that, according to Telefonica, if you offer one product to a customer, your average revenue

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  • Data is a dirty word, let us get beyond it

    on Jun 13, 14 • in Beyond Billing, Digital Content, News • with No Comments

    Data is a dirty word, let us get beyond it

    How many times recently have you had a conversation – over a crisp glass of white perhaps – and with friends or family who have no idea what you do (“Billing, ah, how nice.”) about data? You know, the ones that go ‘well, I have this deal from Vodafone (other carriers are available) which includes a gigabyte of data.’ And while others round the table nod sagely and sip the crisp white, you have this overwhelming urge to ask what a gigabyte is, or what it does. Try it. It is quite fun. The answers

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  • OTT collaboration is alive at TM Forum Live!

    on Jun 9, 14 • in Analytics, Beyond Billing, Digital Content, News, Policy Management • with No Comments

    OTT collaboration is alive at TM Forum Live!

    TM Forum Live was almost an exact replica of last year’s event, but there was one interesting difference. The mood was more serious.  There were the usual number of booths, the usual number of cocktail receptions and the usual number of conference sessions (too many). It was just that the mood was more serious. The reason is – perhaps – that there has been a huge change in the communications industry in the last year. We are discussing the same things, talking the same level of, er, hot air as usual, but we are also

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  • OTT collaboration – bundling coming of age or a new way of thinking?

    on Jun 4, 14 • in Analytics, Beyond Billing, Digital Content, News, Policy Management • with No Comments

    OTT collaboration – bundling coming of age or a new way of thinking?

     A recent and well researched project from Telecoms.com focused on the impetus that is driving partnerships between operators and OTT players. Part of the research pointed to a feeling that both camps are having a reality check. Many involved on both sides are beginning to see difficulties – and 38 percent in each camp believe there is not enough willingness on the other to get things done. Some observers, such as our friend @disruptivedean, will tell you that the integration issues are much greater than you think. Web sites are complex places and not getting any simpler

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  • Location, location, location – but where am I?

    on May 9, 14 • in Beyond Billing, Digital Content, News • with No Comments

    Location, location, location – but where am I?

    Recently we were less than rapturous about the fate of location based advertising. Berg Insight predicted that by 2018 location based marketing and advertising would reach € 10.7 billion globally. We were not rude about this figure because we think Berg Insight is not good at their job. They are. It is that the things that can go wrong are too serious to make any kind of prediction. Our cynicism (surely not), our worry, is based on telecoms companies getting a couple of things just right. One is not bombarding customers with fire hoses of

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  • Facebook is into adverts, Google is into – trouble?

    on May 2, 14 • in Beyond Billing, Digital Content, News • with No Comments

    Facebook is into adverts, Google is into – trouble?

    The recent Facebook gathering, F8, revealed some more of the company’s plans. In one announcement Facebook said it was launching its own third party ad platform, with the same level of personalization and targeting as its own. In another, App Link is designed to make it easier to share content within the Mobile App universe. Meanwhile Google is trying to expand the reach of its search engine by tagging and indexing content within apps. No competition there then! It is no surprise that both companies are focusing so much effort on mobile apps. In 2013,

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