Archive for the ‘Digital Content’ Category

  • Even context may not be king

    on Sep 15, 14 • in Analytics, Digital Content, Slider • with 4 Comments

    Even context may not be king

    While we are beginning to become quietly confident that communications companies are now in a far better position than they were two years ago, there is still cause for concern. Operators are collaborating, innovating and partnering, all of which is good. We still worry about advertising though. Berg Insight believes that location-based marketing will reach annual revenues of €10.8 billion by 2018. And we have always said that operators and those who advertise through them and others such as Facebook need to careful – and to create trust or ultimately fail. The only adverts that

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  • OTTs, Content Providers and Operators – New BFFs!

    on Sep 1, 14 • in Digital Content, Featured Blogs, Policy Management, Slider • with 2 Comments

    OTTs, Content Providers and Operators – New BFFs!

    I’m reliably informed by people much, much younger than me that BFF means best friend forever (however fleetingly). Looking at the recent advances in our industry, it seems that some operators, OTTs and content providers are becoming friends and raising hopes that they’ll start making enough money by working together to become BFFs. It wasn’t always this way. Anyone remember Mobile World Congress in 2010 and the then Google CEO, Eric Schmidt’s keynote speech? Press coverage of the event was interesting. In one publication the “crowd” was reported as “boisterous and even throwing a few

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  • Speed as a platform – discuss

    on Jul 3, 14 • in Analytics, Beyond Billing, Digital Content, News, Policy Management • with No Comments

    Speed as a platform – discuss

    In the days when personal computers were called personal computers and there were large trade shows dedicated to them, there was an interesting phenomenon. Screens were small but becoming larger, colour screens arrived, speed went from tediously slow to really quite fast. The online world arrived and a familiar sound was the fuzzy whining of a modem connecting over a dial up connection. Surfing was more like snoring. At almost any point in what has been the fastest and more fascinating revolution in history, you could have some fun. You could ask a colleague whether

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  • Don’t fear your data cap

    on Jun 26, 14 • in Beyond Billing, Billing, Digital Content, News • with No Comments

    Don’t fear your data cap

    In modern-day horror stories, the peril doesn’t come from ghosts, goblins or vampires. Rather in today’s tech-obsessed, always-on world, the real horror story comes when you’ve exceeded your cellular data plan. Many of us live in daily (or at least monthly) fear of getting that email warning that we’re about to exceed our data limit, or if our carrier doesn’t bother with emails then we get slapped with a case of bill shock at the end of the billing cycle. Even with smartphone apps and notifications galore, people still regularly go over their data allotment

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  • Direct Operator Billing is a success – why are more operators not playing?

    on Jun 20, 14 • in Digital Content, News, Payments • with No Comments

    Direct Operator Billing is a success – why are more operators not playing?

    Further proof, if further proof is needed, of the real value that a communications provider can deliver to customers came this week. Telecoms.com and others reported that O2UK has launched ‘Charge to Mobile.’ As you might expect, this means that customers can, er, charge things to their mobile. Etisalsat has also announced that they will offer Direct Operator Billing (DoB) across its properties. For many, DoB is a ‘no brainer’ for communications providers to offer to customers. It increases customer loyalty for a start, merchants should like it, as it requires no investment in expensive

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  • The Internet of Things – biggest opportunity for communications but are we ready?

    on Jun 18, 14 • in Beyond Billing, Big Data, Cloud Billing, Digital Content, News • with No Comments

    The Internet of Things – biggest opportunity for communications but are we ready?

    If you had a million dollars and you gave your partner a thousand dollars a day to spend, he or she would be back in 18 months time saying, presumably slightly out of breath and out of closet space, ‘done.’ If you had a billion dollars and you gave said partner a thousand dollars a day to spend, presumably while you lounged on a yacht somewhere, your grandchild would come back to you when he was 18 (assuming he was being born when the first tranche of loot was being handed over) and say ‘done’ and

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  • Customer lifetime value should be part of the culture, but remember the basics

    on Jun 16, 14 • in Beyond Billing, CEM, Digital Content, News • with No Comments

    Customer lifetime value should be part of the culture, but remember the basics

    Telefonica has calculated that if you bundle and target offers effectively, you can increase your revenues by 25 times – not 25 percent, 25 times. Suntec’s Tony Sceales presented this information as part of his session at the TM Forum Live! event. It is refreshing to see customer lifecycle values presented at what used to tech type events, and it is further evidence of a real shift towards putting the customer at the centre of everything we do. Mr Sceales says that, according to Telefonica, if you offer one product to a customer, your average revenue

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  • Data is a dirty word, let us get beyond it

    on Jun 13, 14 • in Beyond Billing, Digital Content, News • with No Comments

    Data is a dirty word, let us get beyond it

    How many times recently have you had a conversation – over a crisp glass of white perhaps – and with friends or family who have no idea what you do (“Billing, ah, how nice.”) about data? You know, the ones that go ‘well, I have this deal from Vodafone (other carriers are available) which includes a gigabyte of data.’ And while others round the table nod sagely and sip the crisp white, you have this overwhelming urge to ask what a gigabyte is, or what it does. Try it. It is quite fun. The answers

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  • OTT collaboration is alive at TM Forum Live!

    on Jun 9, 14 • in Analytics, Beyond Billing, Digital Content, News, Policy Management • with No Comments

    OTT collaboration is alive at TM Forum Live!

    TM Forum Live was almost an exact replica of last year’s event, but there was one interesting difference. The mood was more serious.  There were the usual number of booths, the usual number of cocktail receptions and the usual number of conference sessions (too many). It was just that the mood was more serious. The reason is – perhaps – that there has been a huge change in the communications industry in the last year. We are discussing the same things, talking the same level of, er, hot air as usual, but we are also

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  • OTT collaboration – bundling coming of age or a new way of thinking?

    on Jun 4, 14 • in Analytics, Beyond Billing, Digital Content, News, Policy Management • with No Comments

    OTT collaboration – bundling coming of age or a new way of thinking?

     A recent and well researched project from Telecoms.com focused on the impetus that is driving partnerships between operators and OTT players. Part of the research pointed to a feeling that both camps are having a reality check. Many involved on both sides are beginning to see difficulties – and 38 percent in each camp believe there is not enough willingness on the other to get things done. Some observers, such as our friend @disruptivedean, will tell you that the integration issues are much greater than you think. Web sites are complex places and not getting any simpler

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