Archive for the ‘Analytics’ Category

  • On the spot with Subex

    on Nov 21, 14 • in Analytics, Billing, Payments, Privacy & Security, Slider • with No Comments

    On the spot with Subex

    At the recent Subex User Group conference I did a presentation that covered everything I thought was interesting or disruptive in the communications world over the next few years. Getting slightly distracted and carried away by a thesis on mobile payments, which I believe will be an extraordinarily interesting ‘arena’ to watch, I ran over time. Therefore there was no time for questions. Thinking I had got away ‘scot free’ I flew back to Scotland. Only to be asked whether I would answer some of the questions in the form of an article. So, here goes: Question: With

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  • The fall and rise of advertising

    on Nov 10, 14 • in Analytics, Beyond Billing, Digital Content, Slider • with No Comments

    The fall and rise of advertising

    Like many things – billing for example – the future of advertising lies in its death. Or at least the death of the traditional model. While the communications industry knows that bombarding customers with offers and ‘in your face’ advertising will make them switch off, it is worth looking at what the advertising industry itself is doing to keep advertising compelling. The fundamental of good advertising now is engagement. Advertising and content go hand in hand, one must become the other and many channels and techniques must be used. With the emergence of data that

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  • Facebook, Deezer, Tripadvisor – what’s in it for them?

    on Oct 28, 14 • in Analytics, CEM, Digital Content, Slider • with 1 Comment

    Facebook, Deezer, Tripadvisor – what’s in it for them?

    The newly christened Digital Service Providers (DSPs) are all keen to partner with telcos. Telcos now see the advantage – they are driving traffic – but what is in it for the DSPs? The answer will vary slightly, but all see the partnerships driving the sophistication and personalisation of their products. As far as Facebook is concerned, “networks have spectrum.” With spectrum (and knowledge) can come great things. The combined knowledge of Facebook and Tripadvisor and telcos will enable true personalisation. Together, this knowledge can be used to reduce churn, increase loyalty, develop products and,

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  • Will surveillance spell the end of trust?

    on Oct 15, 14 • in Analytics, Beyond Billing, Digital Content, Policy Management, Slider • with No Comments

    Will surveillance spell the end of trust?

    The core of the internet’s economic engine is trust and, as Ramsey Homsany of Dropbox said, the lack of it has begun “to rot it from the inside out.” This was during the recent workshop on surveillance hosted by Senator Ron Wyden. Present were Eric Schmidt of Google and Senior Counsel from Facebook, Microsoft and Dropbox. Apart from putting customers off using services, it will make the lives of web companies more difficult and expensive. One reaction to the US Government wanting to know what everyone is doing all the time is for overseas Governments to

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  • Communication Service Providers who can’t communicate

    on Oct 10, 14 • in Analytics, Beyond Billing, Big Data, CEM, Digital Content • with No Comments

    Communication Service Providers who can’t communicate

     Guest article from Philip Hogan, GVP Sales and Services, Openet When was the last time your mobile phone operator got in touch with you? If your experience is anything like mine, then you’ll probably have to think a bit. As for me, I think I got a call a couple of years ago asking if I was happy enough with the service. It wasn’t so much of an in-depth discussion of their service and offers, or a discussion about new products that could be relevant to me. It was a call from a call centre just as

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  • Listening to the customer – what an outdated idea

    on Sep 29, 14 • in Analytics, Featured Blogs, Slider • with No Comments

    Listening to the customer – what an outdated idea

    At events, seminars and in media we are being tsunami(ed) by visionaries telling us we need to listen to the customers and then we spend time and money on NPS (Net Promoter Score), Surveys etc. This led me to think, when did I last get a survey from Google, iTunes, Amazon, Facebook, Twitter or Alibaba? All these companies that are, arguably, over-achievers and growing significantly faster than CSPs. Are they this incredibly successful because they listen to the market or their customers? I say no! They do something much more effective, they relate to what

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  • It started with Excel

    on Sep 23, 14 • in Analytics, Beyond Billing, Policy Management, Slider • with No Comments

    It started with Excel

    It happened with roaming partners and it will happen with OTT partners. In the early days, partnerships were put in place on a case by case basis. Spreadsheets were widely used. Then, when things got a little more complicated and the number of partners began to increase, vendor relationships were called in and their expertise was engaged to keep the spreadsheet usable. Finally, vendors developed partner management systems and operators bought them. Now that we have got beyond the discussions as to whether OTT players are friend or foe (both, like most things in communications)

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  • Even context may not be king

    on Sep 15, 14 • in Analytics, Digital Content, Slider • with 5 Comments

    Even context may not be king

    While we are beginning to become quietly confident that communications companies are now in a far better position than they were two years ago, there is still cause for concern. Operators are collaborating, innovating and partnering, all of which is good. We still worry about advertising though. Berg Insight believes that location-based marketing will reach annual revenues of €10.8 billion by 2018. And we have always said that operators and those who advertise through them and others such as Facebook need to careful – and to create trust or ultimately fail. The only adverts that

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  • The key to mobile engagement lies in-store

    on Aug 15, 14 • in Analytics, Beyond Billing, News, Policy Management, Slider • with No Comments

    The key to mobile engagement lies in-store

    We are more and more convinced that the future of telecoms operators lies in the hands of OTT players – and other partners. We are gearing up for the age of mutually supportive partnerships, smart platforms that enable that support and devices which are simply ‘windows’ into a total virtual world. We also discuss trust – and have convinced ourselves that if operators cannot become the customer’s trusted partner in the digital world, then it is ‘game over.’ Bombard customers with offers and they will switch off. Literally. But, as before, retailers are showing us

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  • Context aware marketing – music to our ears?

    on Jul 21, 14 • in Analytics, Beyond Billing, Big Data, CEM, News • with No Comments

    Context aware marketing – music to our ears?

    Research house Berg Insight predicts that mobile advertising will grow from almost €7 billion a couple of years ago to €28 billion in 2018. We believe that this is completely feasible – as long as we do not get a critical balance wrong. That balance is centred around trust and engagement. Bombard a customer with ‘special offers’ and he will switch off. Literally. Get the context wrong – we liked the example of getting a special offer of a free cooling drink from a bar, but you are on a train that does not stop

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