Archive for the ‘Analytics’ Category

  • Will surveillance spell the end of trust?

    on Oct 15, 14 • in Analytics, Beyond Billing, Digital Content, Policy Management, Slider • with No Comments

    Will surveillance spell the end of trust?

    The core of the internet’s economic engine is trust and, as Ramsey Homsany of Dropbox said, the lack of it has begun “to rot it from the inside out.” This was during the recent workshop on surveillance hosted by Senator Ron Wyden. Present were Eric Schmidt of Google and Senior Counsel from Facebook, Microsoft and Dropbox. Apart from putting customers off using services, it will make the lives of web companies more difficult and expensive. One reaction to the US Government wanting to know what everyone is doing all the time is for overseas Governments to

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  • Communication Service Providers who can’t communicate

    on Oct 10, 14 • in Analytics, Beyond Billing, Big Data, CEM, Digital Content • with No Comments

    Communication Service Providers who can’t communicate

     Guest article from Philip Hogan, GVP Sales and Services, Openet When was the last time your mobile phone operator got in touch with you? If your experience is anything like mine, then you’ll probably have to think a bit. As for me, I think I got a call a couple of years ago asking if I was happy enough with the service. It wasn’t so much of an in-depth discussion of their service and offers, or a discussion about new products that could be relevant to me. It was a call from a call centre just as

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  • Listening to the customer – what an outdated idea

    on Sep 29, 14 • in Analytics, Featured Blogs, Slider • with No Comments

    Listening to the customer – what an outdated idea

    At events, seminars and in media we are being tsunami(ed) by visionaries telling us we need to listen to the customers and then we spend time and money on NPS (Net Promoter Score), Surveys etc. This led me to think, when did I last get a survey from Google, iTunes, Amazon, Facebook, Twitter or Alibaba? All these companies that are, arguably, over-achievers and growing significantly faster than CSPs. Are they this incredibly successful because they listen to the market or their customers? I say no! They do something much more effective, they relate to what

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  • It started with Excel

    on Sep 23, 14 • in Analytics, Beyond Billing, Policy Management, Slider • with No Comments

    It started with Excel

    It happened with roaming partners and it will happen with OTT partners. In the early days, partnerships were put in place on a case by case basis. Spreadsheets were widely used. Then, when things got a little more complicated and the number of partners began to increase, vendor relationships were called in and their expertise was engaged to keep the spreadsheet usable. Finally, vendors developed partner management systems and operators bought them. Now that we have got beyond the discussions as to whether OTT players are friend or foe (both, like most things in communications)

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  • Even context may not be king

    on Sep 15, 14 • in Analytics, Digital Content, Slider • with 5 Comments

    Even context may not be king

    While we are beginning to become quietly confident that communications companies are now in a far better position than they were two years ago, there is still cause for concern. Operators are collaborating, innovating and partnering, all of which is good. We still worry about advertising though. Berg Insight believes that location-based marketing will reach annual revenues of €10.8 billion by 2018. And we have always said that operators and those who advertise through them and others such as Facebook need to careful – and to create trust or ultimately fail. The only adverts that

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  • The key to mobile engagement lies in-store

    on Aug 15, 14 • in Analytics, Beyond Billing, News, Policy Management, Slider • with No Comments

    The key to mobile engagement lies in-store

    We are more and more convinced that the future of telecoms operators lies in the hands of OTT players – and other partners. We are gearing up for the age of mutually supportive partnerships, smart platforms that enable that support and devices which are simply ‘windows’ into a total virtual world. We also discuss trust – and have convinced ourselves that if operators cannot become the customer’s trusted partner in the digital world, then it is ‘game over.’ Bombard customers with offers and they will switch off. Literally. But, as before, retailers are showing us

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  • Context aware marketing – music to our ears?

    on Jul 21, 14 • in Analytics, Beyond Billing, Big Data, CEM, News • with No Comments

    Context aware marketing – music to our ears?

    Research house Berg Insight predicts that mobile advertising will grow from almost €7 billion a couple of years ago to €28 billion in 2018. We believe that this is completely feasible – as long as we do not get a critical balance wrong. That balance is centred around trust and engagement. Bombard a customer with ‘special offers’ and he will switch off. Literally. Get the context wrong – we liked the example of getting a special offer of a free cooling drink from a bar, but you are on a train that does not stop

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  • M2M – the future is already here

    on Jul 15, 14 • in Analytics, Beyond Billing, M2M, News • with No Comments

    M2M – the future is already here

    We tend to talk about M2M, or IoT, in the future tense. We tend to think of it as discussion material at conferences. We remember, through a cloud of pain and claustrophobia, that cars seemed to outnumber people on some of the stands at the Mobile World Congress. This “technology slice through almost all of the markets on earth” is already here and growing. Vodafone now does an annual survey to keep track of its progress. This year, the company surveyed 600 executive across a broad range of industries and found that 22 percent of

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  • The journey from control to context – ‘are we there yet?’

    on Jul 7, 14 • in Analytics, Beyond Billing, M2M, News, Policy Management • with No Comments

    The journey from control to context – ‘are we there yet?’

    There is something incredibly interesting about researching and writing a report on a topic that is ‘front and centre’ of people’s minds. It is like taking a snap shot of an industry, of collecting all the fluffy conversations and debates and solidifying them. Such was the work on the real time convergent charging and policy management report that is now available. Everyone says, in those conversations, that operators need to move to a real time environment in order to remain competitive. Do the survey and you find out that an overwhelming 95 percent of operators agree

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  • Speed as a platform – discuss

    on Jul 3, 14 • in Analytics, Beyond Billing, Digital Content, News, Policy Management • with No Comments

    Speed as a platform – discuss

    In the days when personal computers were called personal computers and there were large trade shows dedicated to them, there was an interesting phenomenon. Screens were small but becoming larger, colour screens arrived, speed went from tediously slow to really quite fast. The online world arrived and a familiar sound was the fuzzy whining of a modem connecting over a dial up connection. Surfing was more like snoring. At almost any point in what has been the fastest and more fascinating revolution in history, you could have some fun. You could ask a colleague whether

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